2 Year Objective

  • Not started
  • Not applicable
  • Ongoing
  • Complete!

By March 2017, create a comprehensive communications plan for Healthy Active Arkansas for the remaining three quarters.

2 Year Objective

  • Not started
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  • Ongoing
  • Complete!

By January 2018, draft the following documents for Board approval:

  • branding guidelines for use of approved logo and brand by Healthy Active Arkansas partner organizations
  • protocols for receiving and responding to media requests for interviews about Healthy Active Arkansas and its activities
  • guidelines for how Healthy Active Arkansas is to cited in grant applications and other materials written or created by partner organizations.

2 Year Objective

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  • Ongoing
  • Complete!

By January 2018, build and launch the new Healthy Active Arkansas website.


Market Fitness and Good Nutrition

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  • Not applicable
  • Ongoing
  • Complete!

Create a community culture of fitness and good nutrition through an evidence-based marketing strategy.

Action Steps
  • Identify funding sources and secure a marketing firm.
  • Define messages and identify target audiences and appropriate communication channels using evidence-based marketing strategies that engage local communities and create ownership.
  • Develop and implement an evidence-based marketing campaign that promotes the improvement of health outcomes for communities, families and individuals.
  • Develop ways to measure the effectiveness of campaigns.

Reach Arkansans

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  • Not applicable
  • Ongoing
  • Complete!

Implement appropriate communication strategies and engage various media to reach the greatest number of people.

Action Steps
  • Identify appropriate tools to reach targeted audiences.
  • Develop media kits that can be used and adapted by local communities.

Recruit Local Champions

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  • Ongoing
  • Complete!

Engage local champions that can influence the culture of health.

Action Steps
  • Work with local coalitions and organizations to identify and recruit key champions.
  • Capture and share local success stories.