Strategies and Action Steps

Intro to Marketing

 

 

Market Fitness and Good Nutrition

Create a community culture of fitness and good  nutrition through an evidence-based marketing strategy.

  1. Identify funding sources and secure a marketing firm.
  2. Define messages and identify target audiences and appropriate communication channels using evidence-based marketing strategies that engage local communities and create ownership.
  3. Develop and implement an evidence-based marketing campaign that promotes the improvement of health outcomes for communities, families, and individuals.
  4. Develop ways to measure the effectiveness of campaigns.

Reach Arkansans

Implement appropriate communication strategies and engage various media to reach the greatest number of people.

  1. Identify appropriate tools to reach targeted audiences (tools may include: earned media, paid media, social media, etc.)
  2. Develop media kits that can be used and adapted by local communities.

Recruit Local Champions

Engage local champions that can influence the culture of health.

  1. Work with local coalitions and organizations to identify and recruit key champions.
  2. Engage local elected officials to promote message.
  3. Capture and share local success stories.

Team Objectives

Visit the Progress Tracker to learn about this Priority Area’s objectives.

The team

The Marketing priority is led by Dr. Marisha DiCarlo of the Arkansas Department of Health. Her team features members from the following groups: Arkansas Center for Health Improvement, Arkansas Foundation for Medical Care, Baptist Health, Arkansas Coalition for Obesity Prevention, Cumulus Media, the University of Arkansas for Medical Sciences’ Fay W. Boozeman College of Public Health, and the Winthrop Rockefeller Institute.

Want to find out how you can help? Contact us!

Resources

We're here to help you succeed at implementing the initiatives of Healthy Active Arkansas. To do that, we've created some handy resources to download.

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