2 Year Objective

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By January 2018, increase the number of hospitals in Arkansas who have achieved Baby-Friendly designation from two to six.

2 Year Objective

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By March 2017, provide both live and broadcast quarterly lunchtime learning sessions to moms preparing for a return to work or currently pumping at their worksite.

2 Year Objective

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By October 2017, a free, one-hour breastfeeding basics for parents class will be offered via telehealth.

2 Year Objective

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By October 2017, a statewide IBCLC resource guide will be in place on the Healthy Active Arkansas website to enable moms across the state to access breastfeeding help in their community.


Encourage Breastfeeding

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Develop programs, provide support, and build awareness that breastfeeding is the optimal way of providing young infants with nutrients they need for healthy growth and development.

Action Steps
  • Promote evidence-based breastfeeding education and certification programs for medical providers, including students of health care professions.
  • Create a statewide resource guide for International Board Certified Lactation Consultant breastfeeding support.
  • Provide adequate inpatient and outpatient lactation support for all women who give birth in Arkansas.
  • Establish reimbursement for lactation consultation from public and private insurance plans.
  • Provide evidence-based education for families to promote breastfeeding with a focus on low-income Arkansans.

More "Baby-Friendly" Hospitals

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Encourage Breastfeeding in Health Care Settings

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Develop awareness and encourage limitations on the marketing practices of infant formula.

Acton Steps
  • Review and adopt policy elements as they relate to The World Health Organization's International Code of Marketing of Breast-milk Substitutes as reflected in the CDC Guide to Strategies to Support Breastfeeding Mothers and Babies.
  • Promote these policies to hospital corporate compliance departments and physician practices.

Encourage Day Care Centers to Offer Breastfeeding Support

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Ensure support for breastfeeding within child care centers.

Action Steps
  • Increase the number of child care centers that provide support for their breastfeeding employees and breastfeeding mothers of the babies within their care.
  • Create policies to ensure all child care facilities are breastfeeding friendly.

Community Support for Breastfeeding

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Generate breastfeeding support within the community.

Action Steps
  • Advocate for community and public spaces to provide safe and welcoming areas for mothers to nurse or express milk for their children.

Breastfeeding Campaigns

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Create breastfeeding campaigns that recognize the cultural diversity of communities.

Action Steps
  • Develop culturally relevant media efforts that include virtual and in-person tactics that will promote breastfeeding.
  • Raise awareness of all Arkansas laws that eliminate barriers and promote a mother's right to breastfeed.

Breastfeeding Support at Work

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Work with employers to develop worksite lactation support programs.

Action Steps
  • Raise awareness of Arkansas Act 621 of 2009 as well as the Patient Protection and Affordable Care Act's break time requirement for nursing mothers to express breast milk.
  • Provide outreach and education to businesses on the positive aspects of breastfeeding for employers and employees via roundtable forums, fact sheets, and speakers' bureaus.
  • Promote use of HRSA Business case for breastfeeding toolkit among human resource professionals and the State Chamber of Commerce.
  • Recognize businesses that go above and beyond what is required in breastfeeding support.