By January 2018, increase the number of hospitals in Arkansas who have achieved Baby-Friendly designation from two to six.
By March 2017, provide both live and broadcast quarterly lunchtime learning sessions to moms preparing for a return to work or currently pumping at their worksite.
By October 2017, a free, one-hour breastfeeding basics for parents class will be offered via telehealth.
By October 2017, a statewide IBCLC resource guide will be in place on the Healthy Active Arkansas website to enable moms across the state to access breastfeeding help in their community.
Develop programs, provide support, and build awareness that breastfeeding is the optimal way of providing young infants with nutrients they need for healthy growth and development.
- Promote evidence-based breastfeeding education and certification programs for medical providers, including students of health care professions.
- Create a statewide resource guide for International Board Certified Lactation Consultant breastfeeding support.
- Provide adequate inpatient and outpatient lactation support for all women who give birth in Arkansas.
- Establish reimbursement for lactation consultation from public and private insurance plans.
- Provide evidence-based education for families to promote breastfeeding with a focus on low-income Arkansans.
Encourage adoption of “baby friendly” guidelines as outlined by The CDC Guide to Strategies to Support Breastfeeding Mothers and Babies.
- Promote the concept and benefit of "baby friendly" to all birthing facilities.
- Establish incentives and recognition for facilities that achieve baby-friendly status.
Develop awareness and encourage limitations on the marketing practices of infant formula.
- Review and adopt policy elements as they relate to The World Health Organization's International Code of Marketing of Breast-milk Substitutes as reflected in the CDC Guide to Strategies to Support Breastfeeding Mothers and Babies.
- Promote these policies to hospital corporate compliance departments and physician practices.
Ensure support for breastfeeding within child care centers.
- Increase the number of child care centers that provide support for their breastfeeding employees and breastfeeding mothers of the babies within their care.
- Create policies to ensure all child care facilities are breastfeeding friendly.
Generate breastfeeding support within the community.
- Advocate for community and public spaces to provide safe and welcoming areas for mothers to nurse or express milk for their children.
Create breastfeeding campaigns that recognize the cultural diversity of communities.
- Develop culturally relevant media efforts that include virtual and in-person tactics that will promote breastfeeding.
- Raise awareness of all Arkansas laws that eliminate barriers and promote a mother's right to breastfeed.
Work with employers to develop worksite lactation support programs.
- Raise awareness of Arkansas Act 621 of 2009 as well as the Patient Protection and Affordable Care Act's break time requirement for nursing mothers to express breast milk.
- Provide outreach and education to businesses on the positive aspects of breastfeeding for employers and employees via roundtable forums, fact sheets, and speakers' bureaus.
- Promote use of HRSA Business case for breastfeeding toolkit among human resource professionals and the State Chamber of Commerce.
- Recognize businesses that go above and beyond what is required in breastfeeding support.