By March 2017, create a comprehensive communications plan for Healthy Active Arkansas for the remaining three quarters.
2 Year Objective
- Not started
- Not applicable
- Ongoing
- Complete!
2 Year Objective
- Not started
- Not applicable
- Ongoing
- Complete!
By January 2018, draft the following documents for Board approval:
- branding guidelines for use of approved logo and brand by Healthy Active Arkansas partner organizations
- protocols for receiving and responding to media requests for interviews about Healthy Active Arkansas and its activities
- guidelines for how Healthy Active Arkansas is to cited in grant applications and other materials written or created by partner organizations.
2 Year Objective
- Not started
- Not applicable
- Ongoing
- Complete!
By January 2018, build and launch the new Healthy Active Arkansas website.
Market Fitness and Good Nutrition
- Not started
- Not applicable
- Ongoing
- Complete!
Create a community culture of fitness and good nutrition through an evidence-based marketing strategy.
Action Steps
- Identify funding sources and secure a marketing firm.
- Define messages and identify target audiences and appropriate communication channels using evidence-based marketing strategies that engage local communities and create ownership.
- Develop and implement an evidence-based marketing campaign that promotes the improvement of health outcomes for communities, families and individuals.
- Develop ways to measure the effectiveness of campaigns.
Reach Arkansans
- Not started
- Not applicable
- Ongoing
- Complete!
Implement appropriate communication strategies and engage various media to reach the greatest number of people.
Action Steps
- Identify appropriate tools to reach targeted audiences.
- Develop media kits that can be used and adapted by local communities.
Recruit Local Champions
- Not started
- Not applicable
- Ongoing
- Complete!
Engage local champions that can influence the culture of health.
Action Steps
- Work with local coalitions and organizations to identify and recruit key champions.
- Capture and share local success stories.