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We are sharing the health.

We are working to improve the health of Arkansans by reaching all corners of the state with the message of Healthy Active Arkansas.
EXPLORE OTHER PRIORITIES:

Marketing Program

We are working to improve the health of Arkansans by reaching all corners of the state with the message of Healthy Active Arkansas.
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CURRENTLY SHOWING:
Marketing Program
2 Year Objective
ongoing

By March 2017, create a comprehensive communications plan for Healthy Active Arkansas for the remaining three quarters.

Recent Progress
December 19, 2017

A social media content calendar has been created and content is coordinated among Healthy Active Arkansas partners.

2 Year Objective
not-started

By January 2018, draft the following documents for Board approval:

  • branding guidelines for use of approved logo and brand by Healthy Active Arkansas partner organizations
  • protocols for receiving and responding to media requests for interviews about Healthy Active Arkansas and its activities
  • guidelines for how Healthy Active Arkansas is to cited in grant applications and other materials written or created by partner organizations.

2 Year Objective
complete

By January 2018, build and launch the new Healthy Active Arkansas website.

Recent Progress
December 27, 2017

The Healthy Active Arkansas website went live on Dec. 27, 2017. The website, progress tracker and map would not have been possible without generous support from the Blue & You Foundation for a Healthier Arkansas.

Market Fitness and Good Nutrition
ongoing

Create a community culture of fitness and good nutrition through an evidence-based marketing strategy.

Action Steps
ongoing
Identify funding sources and secure a marketing firm.
ongoing
Define messages and identify target audiences and appropriate communication channels using evidence-based marketing strategies that engage local communities and create ownership.
ongoing
Develop and implement an evidence-based marketing campaign that promotes the improvement of health outcomes for communities, families and individuals.
ongoing
Develop ways to measure the effectiveness of campaigns.
Reach Arkansans
ongoing

Implement appropriate communication strategies and engage various media to reach the greatest number of people.

Action Steps
ongoing
Identify appropriate tools to reach targeted audiences.
not-started
Develop media kits that can be used and adapted by local communities.
Recruit Local Champions
ongoing

Engage local champions that can influence the culture of health.

Action Steps
ongoing
Work with local coalitions and organizations to identify and recruit key champions.
ongoing
Capture and share local success stories.

Want to learn more about HAA or get involved with one of the nine priority areas? Send us your contact information and we’ll be in touch.

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